BECK’S HYBRIDS
I joined Beck’s Hybrids in-house marketing team in the beginning of their 2018 sales season. A month prior, the team had launched Beck’s new tagline: Farmers At Heart. A large amount of our market efforts for the next two years were put towards building brand recognition and identity around what it meant to be Farmers At Heart.
During this time, I had the opportunity to be a part of this internal and external company-wide education via print, video, and digital campaigns.
YEAR: July 2018 – August 2021
EMPLOYER: Beck’s Hybrids
ROLE: Graphic Designer – Senior Graphic Designer
ENVIRONMENTAL GRAPHICS
Throughout the year, Beck’s holds several large events across their multi-state marketing territory. These events range from conferences in urban hotels to field days help in pole barns. We designed a variety of signage for these events such as trailer wraps, wall.window wraps, hanging banners, standing backdrops, interactive exhibits, and wayfinding signage.
BECK’S 5K
Beck’s hosted it’s annual first 5k race in 2021 partnering with ProShred Security to raise money for the American Institute for Cancer Research. We developed a logo that could be used year-to-year, social media graphics, event postcard, and materials for sponsors. Spectators and runners could also purchase paper tributes to be displayed on ProShred-sponsored tribute wall the day of the race. We designed the start and finish line banner as well as the tribute wall + tributes.
