HOPEBRIDGE
Hopebridge is a pediatric autism therapy center, headquartered in Indianapolis. Their centers span across twelve states Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Indiana, Kentucky, North Carolina, Oklahoma, Ohio and Tennessee. My current employer, Hirons, helps support Hopebridge with their public relations, advertising, and creative needs. Working with their internal team, we’ve created a collection of social media gifs, handouts, flyers, digital ads, and logos for their programs. In addition, we were able to better define their fast-growing company with a comprehensive brand guide and updated brand photography.
YEAR: December 2021
EMPLOYER: HIRONS
ROLE: Graphic Designer
VISUAL IDENTITY
Clean, bold, and energetic, Hopebridge’s visual identity mixes together the approachability of a health care service with the whimsy of a child care brand. A comprehensive illustration library adds a light-hearted, and sometimes whimsical, touch to layouts and photographs. Photography is authentic and reflective of real moments, often focusing on relationships between children and their caregivers and between children and employees. A blend of these elements makes the Hopebridge brand appeal not only to caregivers and families, but also to represent the therapeutic side of Hopebridge.
