INDIANA WETLANDS
In December fo 2023, Hirons was approached but the National Audubon Society to help develop a media plan to accompany the passing of a state bill to protect Indiana wetlands from development. This media plan included digital and print materials such as digital display, landing page with printable handouts and brochures. Our team identified several audiences to target with digital display, changing the creative concept for each audience.
YEAR: December 2023
EMPLOYER: HIRONS
ROLE: Senior Designer
CAMPAIGN VISUAL IDENTITY
The campaign called for a logo design to give the information creditability. The logo above features and marsh wren in a wetland. Our team kept the type style and alignment similar to the National Audubon Society for an easy connection. The campaign materials uses watercolor and recycled paper textures in an earthy color scheme. Hand-drawn illustrations and raw edges are added to photography for a softer feel.
