Sahm’s Hospitality Group is a local, family-owned business founded in 1986 by Ed Sahm. What began with one restaurant has grown into a bakery, brewery, catering business, and several diverse eateries throughout central Indiana.  
During my time with Sahm’s, a goal of mine was to document their different brand identities, so materials could be created quicker while still feeling like they had their own voice. To begin, we combined two of Sahm’s logos to create an official logo suite for the hospitality brand. This suite included a primary logo, a secondary logo, a logo mark, and a script option.