Value of a Realtor
MIBOR’s Value of a Realtor ad campaign conveys to consumers that a Realtor does more than just facilitate a transaction. Realtors allow consumers to trust that their greatest investment will be managed by a professional, that buyers have more opportunity when working with a licensed agent, and that Realtors can help anyone achieve the American dream of home-ownership. For this campaign I wrote the language used in the ads, organized and edited a photo-shoot with MIBOR Realtors, and produced 3 different sets of digital ads marketed on several different news sites, social media channels, and newsletters. The ad campaign cycle ran through the year of 2022 resulting in over 11 million impressions with a click-through-rate almost twice the industry standard of .08%.
Year: 2022
Client: MIBOR Realtor Association
Role: Content Writer, Designer, Photographer
