Value of Membership Campaign

Your Association, your Resource, Your MIBOR

Realtors are very busy people, and members of the MIBOR Realtor Association can often forget the benefits that come with being members of their organization. The Value of Membership campaign was created to inform members of everything their association offers them. The campaign consists of a pilot video and 4 secondary videos that more specifically outlined different focuses in the organization. In this project I acted as the creative director to our team’s videographer, led story-boarding sessions, wrote and narrated the scripts for each video, developed assets to be used in each video, and marketed the videos on the MIBOR website and social channels.

 

Year: 2021

Client: MIBOR Realtor Association

Role: Creative Director, Content Writer, Social Media Manager